Tom Kennedy, Head of Sales – My Mobile World Congress Experience
After a great week in MWC, I wanted to put some of my own key takeaways from the event…please keep in mind this is all from the perspective of a non-technical lover of technology! Those of you who want a technical deep-dive may enjoy Jason Bayton’s recap.
It’s pretty clear the major topics of discussion were 5g and IoT & easiest way to describe the story here is as follows;
If latency is your problem, consider it solved!
Every carrier, vendor and partner associated is driving the 5G agenda & while some of this undoubtedly helps sell new devices, if the claims of 20x – 100x faster speeds then it’s easy to see why it could be so important.
When I hear statements like “100x” its easy to gloss over this as just another statistic but the potential impact of that type of increase is staggering.
Systems will interact in an almost symbiotic fashion, imagine the effect on the standard deviation for error in robotic surgery, accurate operation of heavy machinery in disaster zones, the effectiveness of medical devices within the body…these existing use cases will see massive improvements!
Consequently, consumption of data is going to explode, we all know that the past 20 years we have generated more data than the previous billion combined.
While we have collected this DATA, the ability to sort, house & analyze data has long been a challenge for many organizations. This week it was made abundantly clear that for those that get that process right, the prize is immense. Predictive analytics and AI driven by this increased data use and processing will drive massive disruption for whole industries.
Granted, there’s no secret there, but it would seem that the AI dream is maturing into being with 5G the catalyst to make the hype a reality…
Insights for the non-techy!
Security and identity were another area of interest this week…Identifying who and what is joining your network will forever be a priority and a challenge!
There seems to be a growing movement indicating the future is a no password zone!
The approach that caught my attention most was our partners at MobileIron and their “zero trust” model.
While “zero trust” might seem a draconian statement, in fact it’s the opposite, it’s the fundamental model that will enable a no password reality…
This particular scenario would be very good for me as I am becoming very tired of my own password (mis)management!
From a mobility standpoint I thought the week was very positive. More devices connecting to the network means more endpoints to control, secure and manage. The enterprise mobility players all believe that mobility is the big winner in the 5g world as the world continues to adopt new smart ways of working.
Device as a Service was a consistent topic raised by our clients. It would appear that people really just want simplicity. A line I heard that resonated with me was;
“Teams in our business just want the right device for that allow them to do what they need to do. It would be great if we could pay a monthly price for the device delivered directly to the end user, preconfigured and containing the applications our guys need to do their jobs”
This ties a few areas together for me, defining device types required for different users in a business. Several clients stated that they are undergoing user assessments to identify who needs what, for what!
On that note, the Hololens 2 was launched with suitable Microsoft fanfare. I must say it is a very cool device with some amazing use cases particularly in manufacturing, construction & healthcare. I had a great conversation with the Microsoft team on this and it was really interesting to hear how enterprises of all sizes are embracing augmented reality!
All in all it was a fantastic experience with some fantastic insights and demonstrations, made all the better by the fact that I didn’t hear the word ‘Brexit’ once!